We make it happen !
Achieving our true potential
Purpose
We nourish and nurture more lives every day
Vision
Deliver top-tier financial results and be recognised by all stakeholders as the best company in Morocco and most desirable growth company on the continent. We attract the best talent and are recognised as a great place to work.
Financial Measure
Drive top-line growth ahead of category growth and improve operating margin in line with top-tier industry benchmark
We make it happen !
Achieving our true potential
Unleash the power of people
Accelerate growth from our core
Achieve selling and channel ubiquity
Drive efficiency to fuel our growth
Create a world-class integrated supply chain
We build a renewable and sustainable future, as a good corporate citizen.