We make it happen !
Achieving our true potential

Purpose

We nourish and nurture more lives every day

Vision

Deliver top-tier financial results and be recognised by all stakeholders as the best company in Morocco and most desirable growth company on the continent. We attract the best talent and are recognised as a great place to work.

Financial Measure

Drive top-line growth ahead of category growth and improve operating margin in line with top-tier industry benchmark
We make it happen !
Achieving our true potential

Unleash the power of people

Accelerate growth from our core

Achieve selling and channel ubiquity

Drive efficiency to fuel our growth
Create a world-class integrated supply chain

We build a renewable and sustainable future, as a good corporate citizen.