CONTENT STRATEGY

Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.

The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.

Client:
H&K Conseil Agency
Date:
November 15, 2018
Category:
Digital, Marketing, Content
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The Brief

HANDIACTIV understands that, even as digital marketing becomes more prevalent, a traditional campaign still carries hidden and high levels of visibility. Our campaigns are all about winning ideas, making them memorable and engaging.

We create fresh campaigns that engage and inform people.

Master Planning

HANDIACTIV has been producing award-winning Content strategy for over 15 years.

Campaign Execution

Successful planning is key to pushing your campaign in the right direction, but it is useless if your plans aren’t brought to fruition.

Project Management

Behind our creative team is a refined and effective project management process.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, which the client supported heavily.